Quantitative and qualitative insights into core competitive metrics (price, usability, outlook, NPS score)
Competitive landscapes for each industry vertical
Brand positioning and customer loyalty
Atheneum consulted with the client to develop the online survey and questionnaires- narrowing down exactly which 15 products were critical to understand regarding current revenue and growth opportunities.
320 online surveys and 190 phone interviews conducted over 1 month. Capturing quantitative data & qualitative insights.
Atheneum spoke to C-Level experts and Directors from 9 different industry verticals across the UK who were involved in procurement decisions.
Atheneum managed to custom source relevant customer experts with direct exposure to each of the 15 core products identified, and customer respondents from direct competitors.
Atheneum helped to design the questionnaire, conducted the survey, managed the data and delivered all findings to client
|__hssrc||session||This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.|
|_GRECAPTCHA||5 months 27 days||This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.|
|cookielawinfo-checkbox-analytics||1 year||Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .|
|cookielawinfo-checkbox-functional||1 year||The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checkbox-necessary||1 year||Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .|
|CookieLawInfoConsent||1 year||Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.|
|JSESSIONID||session||The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.|
|__hstc||5 months 27 days||This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).|
|_ga||2 years||The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.|
|_ga_27C9YQ1ZGC||2 years||This cookie is installed by Google Analytics.|
|_gat_gtag_UA_66666848_1||1 minute||Set by Google to distinguish users.|
|_gid||1 day||Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.|
|AnalyticsSyncHistory||1 month||Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.|
|hubspotutk||5 months 27 days||HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.|
|ln_or||1 day||Linkedin sets this cookie to registers statistical data on users' behaviour on the website for internal analytics.|
|vuid||2 years||Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.|
|__cf_bm||30 minutes||This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.|
|__hssc||30 minutes||HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.|
|bcookie||1 year||LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.|
|bscookie||1 year||LinkedIn sets this cookie to store performed actions on the website.|
|li_gc||5 months 27 days||Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.|
|lidc||1 day||LinkedIn sets the lidc cookie to facilitate data center selection.|
|UserMatchHistory||1 month||LinkedIn sets this cookie for LinkedIn Ads ID syncing.|