High-End Audio Equipment: Consumer trends & supply chain best practices

High-End Audio Equipment: Consumer trends & supply chain best practices
15th October 2015 Atheneum Team
In Consumer Goods, Industry, Insights


Support requested:

  • Provide in-depth insights into the audio and broader consumer electronics market in China and India
  • Gain an understanding of consumer trends and behavior, competitive and retail landscape  within the market
  • Outline optimal go-to-market strategies for audio equipment products in the target region


  • Tapped into the Atheneum Expert Platform to locate top industry experts to match client requirements
  • Organized one-to-one conference consultations between the client and leading senior level professionals, including Deputy Sales General Manager and Senior Business Development Managers
  • Ensured smooth end-to-end project management with rapid turnaround

Insights gathered:

  • Market size and dynamics; Production and supply chain best practices; Retail landscape and current market structure(analysis of market channels, marketing strategies and tactics, opportunities); Competitive landscape (SWOT, market share, key success factors); Consumer behavior (purchase decision processes and purchasing patterns)
  • Critical market and business insights helped the client to develop an innovative channel approach and powerful go-to-market system to increase return on investment
  • Atheneum executed the project within 2 weeks of its launch, whilst ensuring the highest compliance standards