Equities Focus

Equities Focus | Consumer Goods 3rd February 2020
4th February 2020 Atheneum Team
3rd February 2020

Key Atheneum Experts

Former Director of Brand Communications – Adidas
Former Business Planning & Operations Director – Adidas
Former E-Commerce Director (China) –  PUMA (rival)

Key Information

HQ – Germany
Operations – Global

Slowing consumer sentiment in China following the coronavirus outbreak is likely to hit German sportswear maker Adidas. In other news Adidas have recently announced that they are committed to only using recycled polyester in all its products and in every application from 2024. Their target for this year is 50%. Share fell 2.1% in the past 30 days but rose 43% over the past 52 weeks.

Key Atheneum Experts

Former Chairman – Crest Nicholson
Former Group Partnerships Director – Crest Nicholson
Operations Director – Kier Group (rival)

Key Information

HQ – UK
Operations – UK

Crest Nicholson plans to ramp up construction to capitalise on the UK’s post-election confidence boost despite a 28% fall in pre-tax profit in the year through to October. Reports claim that the company will look boost sales by focusing on its network of sales offices and cost cutting measures; in order offset weak demand for its more expensive homes in London and the southeast affected by Brexit uncertainty. Share price rose 15% in the past 30 days and is up 31% over the past 52 weeks.

Key Atheneum Experts

Former Marketing & Comms Director – Burberry
Former Managing Director UK, ROI & South Africa – Louis Vuitton (rival)
Former Head of Retail, Strategy & Operations – Gucci (rival)

Key Information

HQ – UK
Operations – Global

Burberry shares fell 2.4% on the morning of the 28th Jan following the news that Hong Kong will limit flights from China and shut its high-speed rail in efforts to contain the spread of coronavirus. Hong Kong generated 8% of Burberry’s sales last year. Share price fell 12% in the past 30 days but is up 6.9% over the past 52 weeks.

Key Atheneum Experts

Former Head of Asset Strategy & Operations – eBay
Former Global Product Strategy – eBay Classified Group
Former Head of Global Marketing – Amazon (rival)

Key Information

HQ – US
Operations – Global

According to industry experts, eBay’s core marketplace business will continue to face pressure from Amazon and multichannel retailers who are driving consumer experience innovations. eBay recently reported fourth-quarter 2019 non-GAAP earnings of 81 cents improving 14.1% YoY. Share price fell 6.7% in the past 30 days and is down 2.2% over the past 52 weeks.

Key Atheneum Experts

Former Head of Retail Operations – Starbucks
Former Marketing Director – Starbucks China
Former Senior Brand Manager – Dunkin’ (rival)

Key Information

HQ – US
Operations – Global

Starbucks have closed several cafes in China following the outbreak of coronavirus. With 4,100 outlets in China the potential for disruption is large. In other news, 2019 Q4 performance was strong, with a boost to sales coming through their holiday products range. According to advertising intelligence and measurement company Cuebiq, half of Dunkin’s customers also visited a Starbucks, whilst only 16% went the other way. Share price down 4.5% in the past 30 days but is up 25% over the past 52 weeks.