Article | Automotive PCB Applications

Article | Automotive PCB Applications
8th December 2015 Atheneum Team


Support Requested:

  • Conduct an interview with top experts on the market developments of the PBC applications in automotive modules
  • Analyze competitive landscape, current market shares and driving factors for specific products used by major players in the region
  • Obtain an overview of regulations, challenges and opportunities to maximize potential profit and business performance


  • Tapped into the existing Atheneum Expert Platform, complemented with a custom recruitment to match the client requirements with the best and most relevant industry experts
  • Atheneum team interviewed 3 Project Managers within the companies specified by client
  • Provided detailed interview transcripts, while ensuring smooth end-to-end project management within a limited time frame

Insights Gathered:

  • Market trends & dynamics, innovations and new technologies; Driving forces and future growth areas; Competitive landscape and market leader key success factors, product and pricing strategies, sales development plans; Developments in the market segments; Major challenges and business opportunities
  • Insight gathered within the transcripts helped the client undertake strategic decisions with a strong focus on best opportunities for profitable growth and substantial increase in the market share
  • Atheneum completed the project within 3 weeks of its launch, while ensuring the highest compliance standards